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My best guess is that amazon is using the entities associated with the registered trademark as some form of proof of identity. So since there was no registered trademark for Acme Klein Bottle, there was nothing to compare the new identity to when Amvoom submitted their request.

I really hope I'm wrong though because this sounds like a very lazy and flawed system.




> a very lazy and flawed system.

That's how you make $100B, not by "doing things that don't scale" like handwriting thankyou notes to every customer.


Allson, your comment hits home. I like to scribble thank you notes to customers. I was brought up that way. Anyhow, sooner or later, I'll meet the person who bought that Klein bottle - so I'd like to have a good feeling ahead of time.




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