But the more important point is, Amazon is a must-use shipping provider with a crappy platform. They don't give a fuck about the retail part. They diversified with AWS, Jeff plays with his billions, fights unions, tracks piss bottles, cancels or renews Prime shows, goes to space, etc.. etc.. the site at this point is almost just a cute idiosyncrasy. As long as it runs and the orders are flowing, it's A-OK. Of course there's are probably many teams working on "reforming" it. The NEW amazon.com. The redesign. The refactor. The revamp. The modernization. But all of those are just to keep people working there so they maintain the old behemoth while their project slowly gets put on the backburner (and/or gets scaled down to a small demo page somewhere that no one ever sees or uses).
But the more important point is, Amazon is a must-use shipping provider with a crappy platform. They don't give a fuck about the retail part. They diversified with AWS, Jeff plays with his billions, fights unions, tracks piss bottles, cancels or renews Prime shows, goes to space, etc.. etc.. the site at this point is almost just a cute idiosyncrasy. As long as it runs and the orders are flowing, it's A-OK. Of course there's are probably many teams working on "reforming" it. The NEW amazon.com. The redesign. The refactor. The revamp. The modernization. But all of those are just to keep people working there so they maintain the old behemoth while their project slowly gets put on the backburner (and/or gets scaled down to a small demo page somewhere that no one ever sees or uses).