I think you can view money not as the end goal, but as the means to accomplish your goal. If I have a goal to help people become educated, I use business as a way to organize resources (including people) to accomplish the goal. Money is necessary to make that happen. Even for open-source projects, money is necessary.
I respectfully disagree with Milton Friedman's oft-quoted line, that the purpose of a business is to maximize value for its shareholders, at least if we set value = money.
I respectfully disagree with Milton Friedman's oft-quoted line, that the purpose of a business is to maximize value for its shareholders, at least if we set value = money.