EU. Absolutely non-compliant and I don't think they could have cared less.
We had to get special sign of from their senior leadership to implement the server-side tracking because it meant they could lose out on revenue if we didn't get it right.
Ironically the server-side version bypassed adblockers/tracking protections (all we did was ping back after checkout with the total order value, no user data), so it was likely that they would make more revenue given than ~50% of users have some sort of blocking in their browsers.
We had to get special sign of from their senior leadership to implement the server-side tracking because it meant they could lose out on revenue if we didn't get it right.
Ironically the server-side version bypassed adblockers/tracking protections (all we did was ping back after checkout with the total order value, no user data), so it was likely that they would make more revenue given than ~50% of users have some sort of blocking in their browsers.