That's just crazy cool. It doesn't look like its going to be long before we should doubt the authenticity of video as much as we do photographs now. File this one under "Ministry of Truth"!
the difference between researchers and entrepreneurs
"the details on how to implement the software/algorithms have been published in an EGSR paper which is available from the project website. Ideally, a product team like Adobe would carry the torch from here on and create a professional quality implementation of the ideas presented in this work."
I wonder how much significance it is that one of the co-authors appears to work at Adobe, but you do make a good point. The money is in the implementation and all that.