Apologizing on social media does not diffuse anything. It attracts attention and those who missed the initial controversy typically try to use the apology to exact more "consequences".
Public apologies should never be done. If you want to apologize, do it in private to the alleged victim - do not do it in public.
Public apologies should never be done. If you want to apologize, do it in private to the alleged victim - do not do it in public.