That's some seriously flawed logic, and a much bigger issue, if you are correct. They should have tried an information campaign first. If that didn't work then clearly people voted against it, and they have no business going against that. If they think they know better than the people they undermine democracy.
Germany had a massive ad campaign for months without much success. The issue remains that people are lazy. That’s part of why microsoft bundling IE was banned, because 90%+ of users won’t go out of their way to install something.
I can't find those ads, but most likely the ads were uninformative so people did not find them to be instructive. Suggestion without reference to fact is the norm with those campaigns.
