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As an Australian coming from a risk-averse culture like that in Europe, I would suggest that Israel differs in three ways. I observed these on an official Australian Ministerial trade mission to Israel.

1. The culture is risk taking, with failure an opportunity to try something else. There is no (or little) negative social or professional connotation with failure, unlike say Europe.

2. Thinking is global market first rather than local or regional market. The local market is tiny and there is no regional market.

3. Out-of-the box thinking is the norm and excellent. It’s in-the-box thinking that is problematic in Israel. In Europe the reverse is generally the case.




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