Thanks Eru. Exactly. They also make really really ugly SUVs.
To other repliers to my original comment,
I picked Porsche and iPod because both brands make one (1) type of thing in many (*) different styles and flavours. The Eee is a portable computer (laptop), albeit in many different flavours, just like how all Porsches are automobiles and all iPods are MP3 players.
Some are bigger in capacity, some are faster, some are more heavy duty, some are more compact and beautiful in form. All of the brands aim to be an indicator for stylish lifestyle. I am arguing that having a wide range of options under one brand umbrella has worked fabulously in the past for other brands. Also that it does not necessarily dilute the definition of the product, but rather by giving the brand a range of options, completes it and let it become a category all on its own.
Porsche has made little except high-performance sports cars for more than fifty years (certainly that's where they've focused their branding). Apple gained huge market share before making an iPod that did anything other than play music.
Asus waited about four months before sticking the "Eee" brand on every product in sight. There's a difference.
To other repliers to my original comment, I picked Porsche and iPod because both brands make one (1) type of thing in many (*) different styles and flavours. The Eee is a portable computer (laptop), albeit in many different flavours, just like how all Porsches are automobiles and all iPods are MP3 players.
Some are bigger in capacity, some are faster, some are more heavy duty, some are more compact and beautiful in form. All of the brands aim to be an indicator for stylish lifestyle. I am arguing that having a wide range of options under one brand umbrella has worked fabulously in the past for other brands. Also that it does not necessarily dilute the definition of the product, but rather by giving the brand a range of options, completes it and let it become a category all on its own.