'Company A strategy vs. Company B' is not something 'people' think or know about.
That's something for people in the industry to think about.
Ask your mother or father who work in Real Estate and Healthcare what 'Google+' is (back in the day) and they wouldn't really know.
And nobody knew what Wave was. I used it and couldn't understand it, other than it was a means to communicate with other people. Colossal product marketing, usability and communications failure.
I completely agree about wave (that's what I meant by "in contrast to Wave") and remember it being confusing. I disagree completely about Google+. It was marketed as a social network, which was a well-known concept at the time. Perhaps it's my own bubble but what I recall is people wondering if anyone else would be using it, not wondering what it was.
'Company A strategy vs. Company B' is not something 'people' think or know about.
That's something for people in the industry to think about.
Ask your mother or father who work in Real Estate and Healthcare what 'Google+' is (back in the day) and they wouldn't really know.
And nobody knew what Wave was. I used it and couldn't understand it, other than it was a means to communicate with other people. Colossal product marketing, usability and communications failure.