This is probably overblown if only because practice has borne out that the Asian platform model has ported very poorly to the US.
Americans don't seem to be interested in using massive platform apps that contain the kitchen sink; WeChat is available but not popular, same for LINE, and Messenger never successfully became that.
Right now the most successful overseas strategy for a software company has been Tencent's games strategy (as opposed to their WeChat one), and in that respect they're mostly just a holding company.
Dude. It’s a failed kitchen sink. We Chat was both my bank and my Amazon. I kept money on it and was the best way to go to the store. Heck—I even used WeChat as my Uber (Didi) because I didn’t have a Chinese card and the in-app WeChat app balance could pay for my ride.
ByteDance hasn't made substantial acquisitions since the launch of TikTok and it's not clear how they would leverage their current product's popularity into other domains.
Americans don't seem to be interested in using massive platform apps that contain the kitchen sink; WeChat is available but not popular, same for LINE, and Messenger never successfully became that.
Right now the most successful overseas strategy for a software company has been Tencent's games strategy (as opposed to their WeChat one), and in that respect they're mostly just a holding company.