It’s up to not only academics who publish articles, but also organizations that issue grants and tenure. Public policies to adjust their definitions of “prestige” or “quality” would help.
Case in point:
The ARC, the biggest Australian Research funding body, recently explicitly banned the mention of preprints in grants. You can't include your own arxiv/biorxiv/etc. preprints in your grants to show your work!
To the ARC, that's unpublished work. I know a few mathematicians who exclusively publish on arxiv who were bitten by this change, the whole grant got rejected.
