"Money is also the convenient method of keeping score for optimizing businesses, which feels like a game to me. I really enjoy winning games with complicated rules sets, especially by optimizing the heck out of play, because optimization is often as much fun as actually playing the game."
It reminds me a very inspiring talk by Seth Priebatsch called "A game layer on top of the world". I was at SXSW 2011, you can listen to it here: http://schedule.sxsw.com/events/event_IAP000325
It reminds me a very inspiring talk by Seth Priebatsch called "A game layer on top of the world". I was at SXSW 2011, you can listen to it here: http://schedule.sxsw.com/events/event_IAP000325