@augustus -- I encourage you to "dig" a little deeper. socialmedian = social news meets the social graph. Very different from Digg, although our roots are from their foundation. What we're trying to do here is personalized news at the topical level -- more about "me" informed by "we" vs. just a popularity contest. Poke around and would love your feedback.
You are currently forcing people to create an account to see anything besides the Digg-like front page. I recommend you let people explore around before forcing them to sign in. If you really do have something that's different than Digg, you have to let potential users see it.
