> The issues I see are: [snip] Working class shoppers. Sure, it’s elitist, but people like shopping alongside people in their own stratum.
When I was very young, I liked talking to my dad about possible business ideas and how to make millions of dollars so I could buy a castle for our family to live in when I grew up (yeah, yeah, I was a kid). One evening, after proposing yet another crazy idea (I can't for the life of me remember what it was), my dad sat me down and asked me which kind of customer I thought Walmart would prefer to have: 1 customer that spends $100 or 100 customers that spend $1. I naively answered "The $100 customer, because it's a guaranteed higher amount!" He corrected me, saying that they'd prefer 100x $1 customers for two reasons: 1) there will always be a market for them and 2) it's less detrimental to lose a customer when each one pays $1 than it is to lose your only customer.
I don't think attracting the average Joe instead of the elitist is a bug, it's a feature.
When I was very young, I liked talking to my dad about possible business ideas and how to make millions of dollars so I could buy a castle for our family to live in when I grew up (yeah, yeah, I was a kid). One evening, after proposing yet another crazy idea (I can't for the life of me remember what it was), my dad sat me down and asked me which kind of customer I thought Walmart would prefer to have: 1 customer that spends $100 or 100 customers that spend $1. I naively answered "The $100 customer, because it's a guaranteed higher amount!" He corrected me, saying that they'd prefer 100x $1 customers for two reasons: 1) there will always be a market for them and 2) it's less detrimental to lose a customer when each one pays $1 than it is to lose your only customer.
I don't think attracting the average Joe instead of the elitist is a bug, it's a feature.