"Zero to Sold" is a great book and I was lucky to read a few pages of the pre-release version of "The Embedded Entrepreneur: How to Build an Audience-Driven Business".
I bought the author's last book, "Zero to Sold", which gave a good overview of how he bootstrapped a company only with his wife and co-founder to $55k MRR then sold it.
He just wrote this new book "The Embedded Entrepreneur", and I think the book writing process and the way he has built his own audience is pretty interesting.
The thing that stands out for me is that involving my (future) readers from day one has been a 100% positive experience. I expected things to be boring or ego-bruising, but this journey has been extremely positive.
I'm fortunate to be deeply embedded in the community I am writing for. Indie hackers and founders are quite supportive of each other, and it shows.
Congrats Arvid on the new book and best of luck!