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If Apple is focusing on “services” now, as numerous tech/biz pundits have talking about for quite some time now, it doesn’t show in their tech and software offerings, except for the gloss in the presentations and the painfully obvious exaggerated wordings.

With every iOS and Mac OS release I’ve been hoping they’d fix iMessage, iCloud, App Store search, app discovery, extension ecosystem for browsers, or my iPhone taking those extra 7-8 phantom GBs (..iPhone Storage/Others) that everybody guesses could be some cache or logs or something magically else and speculates maybe one day it’ll go away but nobody knows for sure etc.

But no! It seems Apple has been saving these things so that after 10 years they get to say on stage “Now you can search apps like never before. We have named this patented revolutionary app discovery as iDiscover™. As simple as searching for apps!“

Or after another 5 years something like “Now you can read your iMessages in a more readable manner and it will truly sync now. Meet TrueSync™“ when their engineers will have a breakthrough after 17 years of backbreaking research.

I have always wondered how the engineers look in the mirror after hearing those pathetic stage ridiculousness.




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