I climb... a lot, have used 3-4 different brands of liquid chalk and many different powder ones. After reading your marketing for the chalk/skin care I really don't understand what differentiates it from other brands and why I should care.
It just kinda looks like fancy liquid chalk I guess? Your description is:
"Improves grip by reducing sweat and moisture. Climb stronger than ever with dry hands and a stronger grip. Guaranteed to reduce your use of messy chalk powder. Using less chalk means stronger skin for you, nicer rocks for everyone and healthier lungs for all. Keep your gym and the rock pristine, "
Which could literally apply to any brand of liquid chalk, and doesn't really tell me anything. You can probably assume people who care about the amount of chalk their climbing produces also know what chalk is and why it is used, and focus on why YOUR chalk is worth the larger price tag.
Same thing for the skin care, cool it moisturizes and helps repair skin, a claim that an entire aisle of cheaper products at any drugstore also makes.
It just kinda looks like fancy liquid chalk I guess? Your description is:
"Improves grip by reducing sweat and moisture. Climb stronger than ever with dry hands and a stronger grip. Guaranteed to reduce your use of messy chalk powder. Using less chalk means stronger skin for you, nicer rocks for everyone and healthier lungs for all. Keep your gym and the rock pristine, "
Which could literally apply to any brand of liquid chalk, and doesn't really tell me anything. You can probably assume people who care about the amount of chalk their climbing produces also know what chalk is and why it is used, and focus on why YOUR chalk is worth the larger price tag.
Same thing for the skin care, cool it moisturizes and helps repair skin, a claim that an entire aisle of cheaper products at any drugstore also makes.