This, although to clarify you're still going to have to sell into some of your marketing channels (such as when partnering with a climbing gym as suggested above).
I'm a programmer turned business man and I have autism spectrum disorder so learning to sell was difficult, but doable. Now I'm a natural. I had this conversation with another founder last week. She'd sold nothing so far.
Here's the crux. Selling is a deeply personal experience. You're getting someone else to open their wallet and give you their money. Even if that's not exactly what the transaction is it's how it feels. Trust makes a massive difference here. Some people engender trust because of their natural trustworthy disposition. The rest of us are not naturally so likable and do not have a likely future as a con artist. Take time to understand your customers. If you don't know how to sell a relationship with a channel partner then you need to not be talking you need to be asking questions, getting to know them. How does their business operate, what do they need and want, then its your job to find synergy.
Selling is most effective when you're finding someone a solution to their problem, not when you're persuading them to change their behavior for your benefit (that's the slimy shit we all hate).
Let's take the climbing gym example. Let's imagine they have a problem with churn, or competition from other climbing gyms. You have a product climbers will like. Can the climbing gym give your product as a gift to members who sign up for a plan? See how you are both aligned there? It's just one example and perhaps not the right one but you get the idea.
Also, if you want to play the social game I find lots of products that drive most of their revenue from social content marketing (Insta, TikTok, etc...). If you want to play that game it can work. I don't know that area well so I can't give you tips. I just see lots of slick content from small brands and occasionally I buy a product from them.
Selling is completely transformed when you *know* your product is good for them they just don't know it yet. As opposed to that awful feeling of begging for approval.
Lastly, ALWAYS ASK FOR THE SALE. You want to ask, and get the rejection or the sale. The rejection will teach you how to improve your offering, the sale will of course give you money.
I'm a programmer turned business man and I have autism spectrum disorder so learning to sell was difficult, but doable. Now I'm a natural. I had this conversation with another founder last week. She'd sold nothing so far.
Here's the crux. Selling is a deeply personal experience. You're getting someone else to open their wallet and give you their money. Even if that's not exactly what the transaction is it's how it feels. Trust makes a massive difference here. Some people engender trust because of their natural trustworthy disposition. The rest of us are not naturally so likable and do not have a likely future as a con artist. Take time to understand your customers. If you don't know how to sell a relationship with a channel partner then you need to not be talking you need to be asking questions, getting to know them. How does their business operate, what do they need and want, then its your job to find synergy.
Selling is most effective when you're finding someone a solution to their problem, not when you're persuading them to change their behavior for your benefit (that's the slimy shit we all hate).
Let's take the climbing gym example. Let's imagine they have a problem with churn, or competition from other climbing gyms. You have a product climbers will like. Can the climbing gym give your product as a gift to members who sign up for a plan? See how you are both aligned there? It's just one example and perhaps not the right one but you get the idea.
Also, if you want to play the social game I find lots of products that drive most of their revenue from social content marketing (Insta, TikTok, etc...). If you want to play that game it can work. I don't know that area well so I can't give you tips. I just see lots of slick content from small brands and occasionally I buy a product from them.
Selling is completely transformed when you *know* your product is good for them they just don't know it yet. As opposed to that awful feeling of begging for approval.
Lastly, ALWAYS ASK FOR THE SALE. You want to ask, and get the rejection or the sale. The rejection will teach you how to improve your offering, the sale will of course give you money.