As a climber and marketer, this is how I feel. You may need some help on sales copy but this is a marketing problem--who is this for and through what channels can i reach them?
There are definitely places where chalk is frowned upon. Try calling the gyms near those crags and sending them some free bottles to give out to their employees and gym climbers. Without any real differentiation for a large segment of climbers, the best you can do is use this small group of people who need to care about chalk residue and the even smaller group of people who do care, but don't need to.
I do think you could define the problem more clearly and try low-cost test channels like Google Ads & Facebook Ads (show ads in the geo's where chalk on rock is frowned upon).
After I read about the feelings about chalk from non-climbers, I can certainly understand why people care about it. The issue is real. It's just not a problem that most people know enough about to care yet. The challenge there is that it's hard and expensive to try and sell people on a new problem they don't know they have. It's much easier to replace an existing pain point they feel right now.
There are definitely places where chalk is frowned upon. Try calling the gyms near those crags and sending them some free bottles to give out to their employees and gym climbers. Without any real differentiation for a large segment of climbers, the best you can do is use this small group of people who need to care about chalk residue and the even smaller group of people who do care, but don't need to.
I do think you could define the problem more clearly and try low-cost test channels like Google Ads & Facebook Ads (show ads in the geo's where chalk on rock is frowned upon).
After I read about the feelings about chalk from non-climbers, I can certainly understand why people care about it. The issue is real. It's just not a problem that most people know enough about to care yet. The challenge there is that it's hard and expensive to try and sell people on a new problem they don't know they have. It's much easier to replace an existing pain point they feel right now.