1) First, do you need sales or marketing. Often people mix these 2 things so best to check in on that. Marketing is looking after the brand and the more broad areas of selling a product like pricing, websites, ads, sponsorship, social. Sales is more promotional events and going to trade shows to get product into shops. Hope this isn't pedantic (and you may well know this already) but if asking for advice from industry people sales vs marketing advice request will get potentially different approaches and answers.
2) I think you need to work on your messaging and tightening. There seem to be 4 messages being presented when I look at the site: less chalk, good grip, repair skin, environmentally friendly. It seems quite spread out and you could tighten the focus to 2: less chalk and good grip, the others are addon ons after the fact. But what it really seems to miss for me is what we call 'RTB' (reason to believe).
A solid messaging format for selling is:
- Make a claim
- Give reason(s) to believe that claim
- CTA (Call to action) - e.g. buy it here.
I feel you're missing the the RTB. The claim is there but why should I use less chalk? Maybe a climber knows this but do they really care? Maybe this is my ignorance of a common issue but this information seems missing. And 'good friction' what does this mean? I want better friction and tell me why it is. What makes this skin repair better than any other cream?
I would look to add RTB + add it in nice easy to digest text snippets + videos for the people that want more. Find some test like showing 2 wooden blocks stay together better as too tilt them with cream vs chalk type thing... sure you can do better.
Also Id drop the environmental stuff to the lower/footer. Its important but fundamentally its a checkbox for most people and they want to focus more on the immediate benefit to them, and you want to concentrate, not dilute that key message.
And I suspect better grip is going to be the strongest message if true and you had to boil it down to one.
3) I saw 3 distributors listed - I would work on that as a key focus. Years of marketing has taught me Id prefer great distribution with and average product than average distribution of a great product. This goes against common sense, especially for technical people but its a reality of product.
4) One of the first things I did was look at Fb for reviews and comments but didn't see anything. Definitely need to get community engagement for feedback on the product, to build trust and organic traffic
5) Are you A/B testing? That's the best way to learn if you have traffic to play with on much of above.
Anyway, looks like you have solid foundations in place, good luck getting it to take off!
2) I think you need to work on your messaging and tightening. There seem to be 4 messages being presented when I look at the site: less chalk, good grip, repair skin, environmentally friendly. It seems quite spread out and you could tighten the focus to 2: less chalk and good grip, the others are addon ons after the fact. But what it really seems to miss for me is what we call 'RTB' (reason to believe).
A solid messaging format for selling is:
- Make a claim - Give reason(s) to believe that claim - CTA (Call to action) - e.g. buy it here.
I feel you're missing the the RTB. The claim is there but why should I use less chalk? Maybe a climber knows this but do they really care? Maybe this is my ignorance of a common issue but this information seems missing. And 'good friction' what does this mean? I want better friction and tell me why it is. What makes this skin repair better than any other cream?
I would look to add RTB + add it in nice easy to digest text snippets + videos for the people that want more. Find some test like showing 2 wooden blocks stay together better as too tilt them with cream vs chalk type thing... sure you can do better.
Also Id drop the environmental stuff to the lower/footer. Its important but fundamentally its a checkbox for most people and they want to focus more on the immediate benefit to them, and you want to concentrate, not dilute that key message.
And I suspect better grip is going to be the strongest message if true and you had to boil it down to one.
3) I saw 3 distributors listed - I would work on that as a key focus. Years of marketing has taught me Id prefer great distribution with and average product than average distribution of a great product. This goes against common sense, especially for technical people but its a reality of product.
4) One of the first things I did was look at Fb for reviews and comments but didn't see anything. Definitely need to get community engagement for feedback on the product, to build trust and organic traffic
5) Are you A/B testing? That's the best way to learn if you have traffic to play with on much of above.
Anyway, looks like you have solid foundations in place, good luck getting it to take off!