Sales of such health and wellness products such as skincare creams/ointments/whatnot is mostly about marketing and distribution channels than traditional "sales" (i.e. talking to people). You will, of course, need to talk to people to craft distribution deals, but that's more about convincing merchandizing folks that consumers will purchase your product.
That said, given the product, I'd suggest a two prong approach that combines push and pull.
The pull means working on creating demand. This will probably seem more familiar to you. Try to engage with the target audience (climbers, outdoorsy people, etc) in forums they frequent. Online social media, etc. If you can afford it, try to get testimonials, product placements, endorsements, etc. by people who are known to the community. Even give-away freebee samples at events. There's lots of tactics around this. I would suggest reading "Guerilla Marketing" by Jay Contrad or similar books for inspiration.
The push is about sales distribution channels. It's great that you've already set up a web store. Perhaps try to get listed Amazon and other online marketplaces (tmall, etsy, etc.) But more importantly try to get retailers, both online and offline, that cater specifically to your target market to carry your product.
What I'm describing is a fairly traditional approach for lifestyle-oriented goods of this sort. It'll be a tough slog as there is always a lot of competition, but hundreds of companies succeed at this every year. Best of luck!
That said, given the product, I'd suggest a two prong approach that combines push and pull.
The pull means working on creating demand. This will probably seem more familiar to you. Try to engage with the target audience (climbers, outdoorsy people, etc) in forums they frequent. Online social media, etc. If you can afford it, try to get testimonials, product placements, endorsements, etc. by people who are known to the community. Even give-away freebee samples at events. There's lots of tactics around this. I would suggest reading "Guerilla Marketing" by Jay Contrad or similar books for inspiration.
The push is about sales distribution channels. It's great that you've already set up a web store. Perhaps try to get listed Amazon and other online marketplaces (tmall, etsy, etc.) But more importantly try to get retailers, both online and offline, that cater specifically to your target market to carry your product.
What I'm describing is a fairly traditional approach for lifestyle-oriented goods of this sort. It'll be a tough slog as there is always a lot of competition, but hundreds of companies succeed at this every year. Best of luck!