It covers many useful ideas, best practices, and suggestions from industry experts.
The key aspect to remember about sales is that it is not actually about selling but about trying to understand and solve a potential customer's problem, which is a mindset that's probably much more familiar to engineers than how traditional sales is commonly perceived ("pushy", "sleazy", "deceptive").
If you're able to understand a potential customer's problem, sales should happen almost automatically.
Thanks for the mention, BjoernKW. :-)
Chief Nerd Reuben Swartz here. I found it very helpful to stop thinking of "selling", and instead think of "helping".
Plus, stop thinking of "marketing" and start thinking of "teaching".
For example, on the Chalk Rebels page, I have to scroll a ways down to find out what the real deal is. Put the whole "use less chalk" near the top.
It covers many useful ideas, best practices, and suggestions from industry experts.
The key aspect to remember about sales is that it is not actually about selling but about trying to understand and solve a potential customer's problem, which is a mindset that's probably much more familiar to engineers than how traditional sales is commonly perceived ("pushy", "sleazy", "deceptive").
If you're able to understand a potential customer's problem, sales should happen almost automatically.