I've always felt that these type of tools shouldn't have a traditional home page with sign up, sign in, etc. If you go to Excalidraw's website, it immediately launches the application for you to start using it. If you need extra features, only then you go to a page that provides details, pricing, etc. This is a beautiful pattern that makes these type of tools a daily habit for people to use. I don't want to create an account to try the app or use it in its most basic form.
I get that, but they want to collect your email to improve marketing. If the product is strong enough it may not matter. Practically speaking, I think getting user signup info is pretty important.
The thing is, we all know they want our email address so they can market to us, so there’s absolutely zero chance of me ever entering a real email address into that box.
I don't get it. Do marketing mails ever sell anything? Or changing the name of the company or any of those other transparent manipulations? It's insulting.
The product should wow the user and sell itself and then the user will come asking to pay for more features. I've bought many products this way.
