They were acquired in 2009 by MOL[1], an online points and payments system. MOL already has gaming infrastructure and points mechanisms built out (as well as a Friendster-branded internet cafe and licensable cafe management software[2]) - this looks like a push to gain traction for game-related payments in the US market, already popular in much of Asia. If they can start to eat away at Zynga's share, it makes a world of sense.
[1] http://global.mol.com/global/portal/en/Default.aspx [2]http://www.molglobal.net/?page_id=1325