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Arguably they didn't in the most visible sense only because of the inherent level of noise made, and you still got some gems like the throttling of Firefighters in California. It's also a rhetorical technique to promise not to do an impractical thing to cover up the intention to partially implement an unpopular measure.

>No, we're not setting out to throttle Netflix. (We won't need to, because use will go up, and it's already in the contract we reserve the right to traffic shape anyway, and given we won't improve infrastructure, it's a given it will happen).

The stuff in parentheses is the unsaid part that would upset the normal people. The Network Engineers in the crowd heard it loud and clear though .

If Net Neutrality (and the incentive it creates through forbidding QoS to dynamically prioritize traffic), should have lead to investment in the infrastructure to increase network throughput to meet actual demand. Instead, POTS got torn down, broadband stagnated as ADSL lines were milked for every possible cent, Unlimited data plans disappeared and were replaced with caps...

We have more IP addresses than we should ever need, yet the biggest hurdle to robust connectivity is no one wants to spend money to actually get the wires strung/buried/overhauled. Why? because screw y'all. We're near if not de facto monopolies now, wires cost money, and they'd subtract from the exec bonus that gets cut.

https://www.cnet.com/news/verizon-throttled-california-firef...

When you start resorting to rationing (data caps), you have an infrastructure problem. Fix it. Don't embrace it.




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