I'd disagree slightly with the parent post here: the conclusion shouldn't be "get away from Google" so much as "If you have to use Google, understand what you're getting into." If you deal with unsavory people, things will go south eventually. If you deal with Google, sooner or later things like this will happen. Expect it, build it into your strategy, but don't be surprised by it.
How do you "build that into your strategy"? That is so easy to type, but unactionable. A piano teacher can't build her own streaming platform, and if she goes to a different platform she'll die in obscurity.
Concretely, what should she have done differently?
> If there isn't enough marketing advice out there about finding as many channels and methods as you can, I'll eat this comment with barbecue sauce.
The advice is all there, all right. It's just that most of it is "join a platform that's NOT being used by literally everyone on the planet", which is not very effective when "literally everyone on your planet" is the "raw material" that you fish your viewers out of.
Do many people watch through embedded videos or do people watch in the YouTube app? There's a convenience in having all your videos in 1 place. I've had a couple podcasts move to Spotify only and I stopped listening even though I have a Spotify subscription.
I'd say that accurately defines the entire entertainment spectrum in a nutshell. Content creator, game developer, asiring actor, etc.
Problem is few make enough money to get to your last step. And those that do can pay others to deal with the quicksand and are no longer interested in the fight to clean it up for good.
