There is that old Steinbeck gem about how poor or middle class Americans don't think of themselves as that, but as temporarily embarrassed millionaires. Hence wanting to hide their real worth.
How do you sell conspicuous consumption / Veblen goods to people if you can know, for sure, that they're really broke af?
How do you sell conspicuous consumption / Veblen goods to people if you can know, for sure, that they're really broke af?