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Unfortunately the price of Google ads is driven up by people that don't measure or don't care about their ROI's.



In your experience; is that always true or only for certain keywords?

Sounds like it would be amazingly good for Google if it was true but not sustainable.


It's 100% true. If you're just "experimenting" use some back alley place like Microsoft Adcenter. You can find coupon codes for $75 in free ad words with them. Until you know what you're doing, don't use Google Adwords.




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