I know you've answered this before, but where is your go-to place for quality writing? So many of the places that I've looked at seem Very low content.
The last thing I'd want to do is create a bunch of content that would make me look bad in the process. If I'm putting it online behind my company's name, it should be (hopefully) better writing than I could have done myself.
You don't have to be Nicholas Kristoff to write about signing contracts online, assuming you have a product which signs contacts online. Everyone on HN knows someone whose job description is Write Stuff About Business. Many of them, particularly young'uns, are underemployed in this economy. Find them, fix their problem.
I mean, you could walk straight into the English Department at any university and offer them jobs for students. I guarantee you will get takers. Potential problem: the takers will be English students.
The last thing I'd want to do is create a bunch of content that would make me look bad in the process. If I'm putting it online behind my company's name, it should be (hopefully) better writing than I could have done myself.