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Apparently Google owned Duck.com ever since it acquired Duck Corp. in 2010[1], and only 2-ish years ago transferred the domain to DuckDuckGo.

However, Duck is rather generic-sounding and will require $$$ in ad-spend to get name recall. Even though it's awkward, DuckDuckGo is certainly memorable, sometimes that works in a product's favour.

[1] https://www.theverge.com/2018/12/12/18137369/duckduckgo-duck...




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