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I’ve always seen these features as something akin to easter eggs. Stuff you learn over time as you become part of the “in” crowd.



FWIW, I've never liked this argument, although that's not why I initially made this list. The best case scenario from the community perspective is that it increases elitism, although companies like Snapchat went viral with teens for hiding away features.

Note that relatively few companies hide features for serendipity nowadays.




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