I don’t think the demise of 3rd party cookies is going to be the boon for privacy some think it will be. Marketers still want to advertise and track performance of ads and are all moving to first party cookies with Facebook and Google and other mar-tech vendors. This could lead to leakage of data as it gives anyone let into the fist party domain access to all the other tracking identifiers.
>I don’t think the demise of 3rd party cookies is going to be the boon for privacy some think it will be. [...] This could lead to leakage of data as it gives anyone let into the fist party domain access to all the other tracking identifiers.
Not really. They can still track users across visits, but they can't track users between websites. That's the privacy improvement.
