As I commented on the article itself, we're doing something very similar at NewsCred. On all the NewsCred topic pages, we have a pane devoted to Twitter buzz on the topic, using the Summize API. Its gotten a lot of good feedback. As an example, here is the page for the Tropical Storm Edourdo, and you can see people twittering their real-time experiences on our topic pages: http://www.newscred.com/tropical-storm-edouard
