If you want a competitive advantage and having a better team than the competition helps with that, then you are looking for a team that is better than the competition's. This is what you hire for. If the competition is very good, you need to perform better - that does not mean every member of your team needs to be better than every member of the competition's team, except when it has to. For example, take professional tennis players: they need top trainers, top physicians and top managers to be #1. Hiring someone that is not experienced just because they can ask the right questions... will not work. Even asking the right questions require very good knowledge, otherwise they will ask random questions. You don't want to fly in a plane built by someone without experience, but asking smart questions.
Except that business is not like sports. There is no "level playing field" that matches teams 1 for 1 against their counterparts.
In many cases most parts of the company just have to be "good enough". If you have a great marketing team and 90% of the market already then you don't need a world beating tech team.
Even when you are competing against equal and similar companies there are areas there are points of differentiation. One Company's product might be cheaper a easy to setup, Another is good at Enterprise Sales, a third has great tech and features.
There can be luck, too. Billy Joe BigAccount decides to give your company a massive contract because his daughter's diaper wasn't too dirty that morning.
