Changing customer needs are the largest source of entropy in markets. When customer needs rapidly change, there is less advantage in being an incumbent. Instead, legacy companies are left with all the overhead and a product that no longer is what customers want.
There are many causes of changing customer needs. Often there are new and growing segments of customers with different use cases. Existing products may work for them, but they aren’t ideal. The features they care about and how they value them are very different from the customers the legacy company is used to. Companies resist changing core parts of their product for every new use case since it’s costly in work, money, and attention.
This is one of the best product articles ever written.
All planets aligned for Figma:
- Companies big and small acknowledging the importance of UI/UX design resulting in more and more designers entering the workforce.
- Remote work going mainstream pushing more people toward online collaboration tools.
- Web technologies progressing and enabling desktop-like experience inside a browser.
Resulting in designers, managers, customers all loving Figma. It's a game changer and it will be a bigger success story than Slack.
There are many causes of changing customer needs. Often there are new and growing segments of customers with different use cases. Existing products may work for them, but they aren’t ideal. The features they care about and how they value them are very different from the customers the legacy company is used to. Companies resist changing core parts of their product for every new use case since it’s costly in work, money, and attention.
This is one of the best product articles ever written.
All planets aligned for Figma:
- Companies big and small acknowledging the importance of UI/UX design resulting in more and more designers entering the workforce.
- Remote work going mainstream pushing more people toward online collaboration tools.
- Web technologies progressing and enabling desktop-like experience inside a browser.
Resulting in designers, managers, customers all loving Figma. It's a game changer and it will be a bigger success story than Slack.