Net Vibes (and most other web-based feed readers) does not request the feed every time it is requested, they request the feed periodically if any of their members have subscribed to the feed. In that request they include the number of subscribers they are requesting for.
Net Vibes has implemented it slightly wrong and are sending the number of "boxes" that contain the feed, not the number of users who have at least one box with the feed.
So when Feedburner sees a GET on their feed with metadata from Net Vibes saying how many subscribers there are, they can either ignore it (since it can be gamed) or use it. I find it valuable that they use it so I hope that Net Vibes fixes it.
Feedburner could ignore huge jumps from Net Vibes but the attack would work with slower growth, leading to distorted statistics.
Net Vibes has implemented it slightly wrong and are sending the number of "boxes" that contain the feed, not the number of users who have at least one box with the feed.
So when Feedburner sees a GET on their feed with metadata from Net Vibes saying how many subscribers there are, they can either ignore it (since it can be gamed) or use it. I find it valuable that they use it so I hope that Net Vibes fixes it.
Feedburner could ignore huge jumps from Net Vibes but the attack would work with slower growth, leading to distorted statistics.