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> Who pays?

Since all those companies can plausibly point to someone else, the victim pays! Which is just how they like it — privatize the profits and socialize the losses.

What would actually get creditors to stop using social security numbers is if the SSN's utility as a proxy for creditworthiness drops. But that won't happen, even with many more breaches, because individual consumers need to do everything they can to keep their credit scores up.

> Still, we should demand it.

Yep. The market will not drive this. It will have to be consumers, speaking collectively through the government, imposing regulations.




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