On: Annie of Annie's Mac and Cheese

[hervature]

Where we call it KD after the biggest producer of it, Kraft Dinner.

[caymanjim → hervature]

In the US, the same product is labeled "Kraft Macaroni & Cheese", and in the US everyone calls it "macaroni & cheese" or "mac & cheese". It's the identical product as Kraft Dinner. I wish that branding caught on in the US, because it's so much easier to say "KD".