>> Please note the sole purpose of trademarks is consumer protection
Not true at all, although it's easy to understand why someone would wish that this were the case. The sole purpose of trademarks (really trademark law) is to protect the holder of the intellectual property.
Market confusion is a test used to determine whether a trademark infringement has taken place, but it's only one of several possible tests.
Not true at all, although it's easy to understand why someone would wish that this were the case. The sole purpose of trademarks (really trademark law) is to protect the holder of the intellectual property.
Market confusion is a test used to determine whether a trademark infringement has taken place, but it's only one of several possible tests.