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I think there's a strong argument to be made for the case that anything based on social is ephemeral. Facebook may be hiring a lot of engineers, but it is also, really very young, and networks change over time. There's a reason the post office doesn't own telecoms, and there's a reason Ma Bell doesn't own facebook, and didn't own Myspace (aside from the fact that they got trust-busted).

Anyhow, it could well the world's greatest computer engineers, but I doubt even that will allow it to survive the shifting sands of both fashion and technology over the next hundred years. Its not that facebook is bad, just that I very much doubt it'll be plugged into the technology that my children use to communicate in high school, twenty to thirty years from now. It may be telepathy.




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