This is as bad as the "ideas are worthless" meme, which is taken too literally by some. Sure, there are some products where you should push the benefits, but that doesn't mean that you should ignore the features. The more knowledgeable a market is, the more they want to know about features.
This is as bad as the "ideas are worthless" meme, which is taken too literally by some. Sure, there are some products where you should push the benefits, but that doesn't mean that you should ignore the features. The more knowledgeable a market is, the more they want to know about features.