I would say with *some* subscription services you see the inverse of this - i.e....

minsc__and__boo on March 5, 2021 | parent | context | favorite | on: Google’s FLoC Is a Terrible Idea

I would say with some subscription services you see the inverse of this - i.e. streaming media. IIRC youtube creators make more per view with subscribers than they do with ads, but I could be wrong.