Personally, what I'm interested in is not seeing ads. I think the notion that more relevant ads are somehow better for the user is mostly industry propaganda. Ad targeting is about finding people more susceptible to manipulation into spending money. User satisfaction is at best an epiphenomenon of the ad industry, and at worst is directly counter to their goals.
If you don't want to see ads, why not run an adblocker or avoid visiting sites that show ads? There's no good option right now, if you have a paywall people will complain and almost no one will visit your site, and if you have any ads at all people will complain about that too. (I remember an HN article about a guy who had a banner advertising his own product on his personal blog, absolutely no tracking, that got added to uBlock adblocking lists.)
If you want you can use duckduckgo with ads disabled in settings, visit HN and wikipedia and stackoverflow (although they have the #hireme thing), pay $10/month for youtube and spotify premium so you don't see ads there, etc. And then use ghostery to disable third-party cookies and things of that nature. What more do you want the industry to do?
Personally, I want the advertising industry to not exist. Moral question of for-profit manipulation aside, I think if you look at net societal benefits versus total cost, it's pretty easy to see that we could find better things to do with the ~$1 trillion that it consumes. That day won't come any sooner just by me running an ad blocker.
