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Fascinating to see how much more technical vocabulary he uses when speaking in '97. I don't remember any recent keynotes where he used so much tech jargon onstage.

I guess this is because now, every word he says is analysed and reported by mainstream media. He has to communicate to the entire world because of Apple's popularity, and not just a room full of WWDC developers.




I actually remember when he was announcing FaceTime, he had a list of all the FaceTime protocols and technologies onscreen - H264, AAC, SIP, IMTC, STUN, TURN, ICE, etc.

I remember him pausing, then saying something along the lines of "... whatever the hell those are", or some quip like that.


It's more of early adapters (1997) vs. mainstream (2012).

The first is much more techy. And the latter is much greater in numbers.

Apple wasn't even a blimp on the radar screen back in 1997. Now they are a continent.




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