That's not true. I own many Peak Products and also (used to, won't be doing it anymore) buy Amazon Basics products simply because they're usually better value for price than most.
You're not wrong that there are some segments of customers who would never buy Peak Design because of the price, and catering to them isn't a bad thing, but Amazon should have commissioned Peak Design for the design instead of just stealing it.
I’m certainly not saying it’s okay for Amazon to do this. I’m only saying it’s okay for PD to make fun of it because I suspect their typical customer would still prefer to buy from them. Bringing attention to it like this isn’t really a risk to them.
This is a direct attempt by Amazon Basics to steal the market from PD with a design stolen from PD. I’m not sure that’s any kind of version of okay in any industry.
You're not wrong that there are some segments of customers who would never buy Peak Design because of the price, and catering to them isn't a bad thing, but Amazon should have commissioned Peak Design for the design instead of just stealing it.