Having a system that's almost as good but less offensive to some people (the Privacy Sandbox) seems like a reasonable enough justification to change tactics.
Keep in mind that advertisers really don't care what your name is or where you live. They care that you are into action movies and buy fancy shampoos. The other stuff just creates trouble.
> Keep in mind that advertisers really don't care what your name is or where you live. They care that you are into action movies and buy fancy shampoos. The other stuff just creates trouble.
Google cares on their own.
And current advertisers may not care but who knows what kind of technology they may come up with in the future where that data might be valuable, having extra data has never been a problem for google.
Keep in mind that advertisers really don't care what your name is or where you live. They care that you are into action movies and buy fancy shampoos. The other stuff just creates trouble.