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Watching this presentation makes me think of how important it is to stick to your values across everything you are doing. The building Steve jobs presented has some of the same design principles found in the recent apple products; roundness, simplicity, clean neutral colors, environmental friendly, etc. I think this gives apple great appeal.



But he also calls it 'human scale', while in the pictures the building looks huge: it's a kind of hollow frisbee, pentagon-style.

Maybe it's because I'm from a small country, we don't have skyscrapers here ;-)


It's 4 stories high. Not a skyscraper, by any means. I'd bet the council would be a little touchy if it were any higher than that.


Yeah, people have houses that are 4 stories high. No big deal here, although I'm not sure how big the houses are out in Cupertino.




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