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> You want people who buy your stuff to pay you by ACH. That's not practical at the point of sale, but it is practical if you frame it as the monthly payment on your store-brand credit card.

This is only the case if the store cards are serviced by the company that issues them. You can think of those cards as card like financing done by FingerHut.

Most of the cards are issued by regular financial institutions such as WF, BoA, FirstBank of Omaha (?) that specialize in doing branded cards. The deal there is structured as a simple rebate to the introducing company like Apple gets to slap its logo and issuer rebates/refunds the fees for purchases done at the branded stores to the introducing company. If the introducing company gets a certain pre-determined number of new cards with a certain predetermined combined credit lines, the introducing company gets additional money.




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