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I don't understand one thing. Why would you get your credit card from the same company who makes your internet appliances? What's the train of logic that leads here?



Well, there's two possible responses:

1) Store credit cards have been a thing for decades. I never got one before the Apple Card, but most department stores have them, airlines have them, Disney has them, etc. Sometimes they're "real" credit cards, and sometimes they're only ones that work at that store. In the latter case, people get them because they may give really good deals at that store and they shop there a lot, or because they're easier to qualify for and help you build credit. (Or both.)

2) The Apple Card is a real credit card, backed by Goldman Sachs. So in some ways, what I really have is a Goldman Sachs Mastercard with an Apple logo on it. I got mine because it has decent cash rewards, especially for the way I tend to use credit cards, and -- I know this will sound ironic in the context of this comment thread! -- a really nice payment system integrated into the Apple Wallet app.




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